Promotional Plans

JN² can also provide Promotional Plans that detail a promotional campaign incorporating a wide range of creative communication and technological techniques. This Plan is a compact and less detailed version of our full Strategic Marketing Plan for clients that do not need the total strategic outlook and for those with smaller budgets.

The Promotional Plan takes the following format:

• Situational Analysis - A brief examination of your internal strengths (& weaknesses) and an examination of your external environment in order to help expose any opportunities, threats or suitable promotional routes.
• Target Market - A short analysis of the business's target audience including who and where they are located, what they do and what motivates them to buy.
• Branding - A look at the Brand Values, what message you want to portray, how the company's 'personality' should be perceived.
• Promotion Campaign - Full promotion details to ensure objectives are met. Includes Advertising, Sales , Direct Marketing, Online & Internet Marketing, PR, and all other printed publicity and branding communications.

Our Promotional Plans are suitable for smaller business launches or already established businesses that wish to increase or revitilise their marketing, profile and increase revenue. JN² can then implement the Promotional Plan for you, for example by designing any Websites, Direct Mail, Advertising etc.