Acting on Impulse
Research by Novartis and Harris Interactive has found that online advertising makes 52% of UK consumers shop on impulse.
Forty per cent said seeing an online ad helped them successfully search for goods and services.
However, our European neighbours aren’t as receptive to internet advertising; in Germany, just 22% said the ads helped better buying decisions.
New Media Age, 29 March 2007, p14
The Archive
GOOGLE chief Ben Legg will be the guest speaker at the Hotel du Vin, Tunbridge Wells, for West Kent Networking’s February meeting. The Royal Bank of Scotland have sponsored the gala lunch on Friday February 15 and Ben, director of operations for Google in Great Britain, Ireland and Benelux, will give members and guests a rare and exclusive insight into life at the world’s biggest internet search engine. Read more...
Website Accessibility Test Case
Yesterday, the U.S. District Court for the Northern District of California certified the NFB lawsuit against Target as a class action on behalf of blind Internet users throughout the U.S. and ruled that websites like Target.com are required, under California state law, to be accessible. Read more...