Advertising Analysed
Online marketing has certainly made its mark, but is search marketing about to move over in favour of display advertising?
Spending on online display advertising rose by 25% last year, growing much faster than any other media sector, says Nielsen Media Research.
However, the key is to “extend the brand and campaign in an entertaining and interesting way, so that it’s not a piece of static advertising,” says Guy Phillipson, Chief Executive of the Internet Advertising Bureau.
Media Week, 13 February 2007, p22
The Archive
GOOGLE chief Ben Legg will be the guest speaker at the Hotel du Vin, Tunbridge Wells, for West Kent Networking’s February meeting. The Royal Bank of Scotland have sponsored the gala lunch on Friday February 15 and Ben, director of operations for Google in Great Britain, Ireland and Benelux, will give members and guests a rare and exclusive insight into life at the world’s biggest internet search engine. Read more...
Website Accessibility Test Case
Yesterday, the U.S. District Court for the Northern District of California certified the NFB lawsuit against Target as a class action on behalf of blind Internet users throughout the U.S. and ruled that websites like Target.com are required, under California state law, to be accessible. Read more...