Sex sells...
…or does it? New research has found that adverts with a sexy theme are likely to be forgotten about just as quickly as ads with no sexual allure. In experiments, subjects just couldn’t remember the type of product that had been advertised, although men were able to recall a sexy ad (but not the brand) more often than women – they were more likely to recall non-sexual adverts.
The Economist, 3 March 2007, p93
The Archive
GOOGLE chief Ben Legg will be the guest speaker at the Hotel du Vin, Tunbridge Wells, for West Kent Networking’s February meeting. The Royal Bank of Scotland have sponsored the gala lunch on Friday February 15 and Ben, director of operations for Google in Great Britain, Ireland and Benelux, will give members and guests a rare and exclusive insight into life at the world’s biggest internet search engine. Read more...
Website Accessibility Test Case
Yesterday, the U.S. District Court for the Northern District of California certified the NFB lawsuit against Target as a class action on behalf of blind Internet users throughout the U.S. and ruled that websites like Target.com are required, under California state law, to be accessible. Read more...